Head of Player Acquisition

Based in the heart of Manchester, Grace Media and the Betable Group is a team with knowledge and dedication to online gaming running through its DNA. It is responsible for delivering top-class online gaming experiences for customers of over 100 online casino and bingo sites both in Great Britain and internationally. We manage everything from cutting edge marketing to regulatory compliance, from B2B account management to financial analysis, and from customer service to payments and risk. We approach all of this with an ethos of social responsibility, invention and teamwork.  

As Acquisition Manager, you will be responsible for driving and developing our paid marketing strategy within the iGaming sector. You will collaborate closely with internal teams and external agencies to create and implement innovative acquisition strategies that take our brands to the next level. 

Your role will involve managing the day-to-day execution of paid marketing campaigns across traditional channels (including SEO, PPC, Display, and Paid Social), as well as exploring and testing emerging platforms and new marketing opportunities. You will play a key part in ensuring our acquisition efforts support the wider business objectives and contribute to ongoing growth and market success. 

Responsibilities: 

• Strategise, develop and implement comprehensive acquisition strategies tailored to the iGaming industry, aligned with the organisation's goals and ensuring effective resource allocation and achievement of acquisition milestones. 

• Oversee the growth and optimisation of our digital marketing strategy specifically for iGaming audiences and execute this across relevant channels. 

• Develop and oversee paid advertising across platforms including Meta, programmatic, native, and iGaming-specific networks and media buys. 

• Be involved in managing relationships with key suppliers, affiliates, media partners, and other external stakeholders within the iGaming ecosystem, ensuring timely and effective delivery of services and campaigns. 

• Conduct in-depth market research to identify potential acquisition opportunities, emerging markets, and player behaviours within the iGaming sector, while staying informed about industry trends and competitor activities. 

• Oversee budgeting and financial forecasting related to acquisition, ensuring cost-effective strategies and adherence to financial targets. 

• Collaborate with creative and content teams to develop engaging and compliant copy, messages, and designs that resonate with iGaming audiences across multiple jurisdictions. 

• Ensure all campaigns are performance-driven, ROI-focused, and deliver against agreed KPIs and regulatory requirements. 

• Stay at the forefront of the latest trends, technologies, regulatory changes, and best practices in iGaming acquisition and paid advertising. 

• Analyse campaign performance, player acquisition costs, and lifetime value, and report on key performance metrics to optimise ongoing strategy. 

• Contribute creative and strategic input to drive innovative campaign ideas and acquisition initiatives that differentiate our brands in a highly competitive market. 

Essential Skills: 

• Hands on experience within the igaming sector.  

• Strong ability to analyse player data, market trends, and acquisition funnels within the iGaming sector to inform decision-making processes. 

• Solid understanding of budgeting, financial forecasting, and cost management within a regulated and highly competitive iGaming environment. 

• Demonstrated ability to lead teams with integrity and foster a performance-driven culture, aligning acquisition efforts with the organisation's vision and mission. 

• Effective verbal and written communication skills, with the ability to engage credibly with stakeholders at all levels within the organisation and with external partners across the iGaming industry. 

• In-depth knowledge of SEO, paid media, conversion optimisation, and CRM strategies within the iGaming context is highly desirable. 

• Hands-on experience with CRM platforms, email marketing, player retention, and reactivation strategies is an advantage